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Wednesday, February 20, 2013

The Consistency Of Rolex As A Brand

The Rolex Datejust has been one of the classic watches that were introduced as the originals at the inception of Rolex as a brand. Since then there have been many models that have been produced after and each and every model makes a mark in the market and appeals to a particular clientele.


This brand of watches is known for their distinct class and sophistication backed up by high quality and exclusivity. As usual, wherever one thrives, especially as a brand, there will always be people who will try to make money and profit from the hard work of others. 

It is not a wonder then that there are many people spotting counterfeit watches. This is directly as a result of the fact that many people want to have quality and style but they do not want to pay what this quality and style is worth in terms of monetary value. Replicas have become very popular and they end up making sales that are about ten times as much as those that the original and authentic brand is making in terms of sales.


However, the authentic brand that is valued as one of the top one hundred most popular companies is still at it, selling about 800,000 watches every year and unperturbed in revenue by the growth of the replica market. The brand thrives regardless of the fact that the replica market robs them of some revenue. 

Models such as the submariner, The DateJust, the Daytona and the Air King have been some of the most commonly produced watches. All these authentic Swiss wrist watches are available through authorized vendors and on some sites that provide authentic new watches and also those that have been used before and are being resold. Swiss-Wrist.com is one such site that is trusted to provide nothing short of the best.